Aii: Brand Web Presence & Motion Graphics
Websites & Motion Graphics for TV | 2015 | Designer & Motion Artist
Websites & Motion Graphics for TV | 2015 | Designer & Motion Artist
Overview
Designed and developed individual websites for American International Industries' beauty brands (China Glaze, Salon Perfect, Gelaze, Ever Glaze) and created motion graphics for international TV spots showcased on Times Square billboards and global advertising campaigns.
The Problem
Aii's beauty brands lacked cohesive web presence, with outdated or nonexistent websites that failed to represent the premium quality of their products. Additionally, the brands needed dynamic motion content for high-visibility advertising placements including Times Square digital billboards.
The Solution
Designed and developed brand-specific websites aligned with each product line's unique identity and audience. Created motion graphics for sizzle reels, promo walls, and ad campaigns, crafted for high-visibility formats including Times Square's digital displays.
Project Details
Team: Design, Web Development, Brand Marketing, Video Production
Duration: 6 months
Tools: Adobe After Effects, Photoshop, Illustrator, HTML/CSS/JS, WordPress
Duration: 6 months
Tools: Adobe After Effects, Photoshop, Illustrator, HTML/CSS/JS, WordPress
Design Process
Measurable Results
Motion graphics
These motion pieces were created during my time at American International Industries (Aii) to bring energy and visual impact to sizzle reels, promo walls, and ad campaigns. Designed to captivate, they were showcased in dynamic environments, including Times Square’s digital billboards in New York City. Each piece was crafted to elevate brand storytelling in bold, high-visibility formats.
"Seeing our brand on the Times Square billboard was incredible, but the real win was watching our web traffic triple in the first quarter after launch."
-- Marketing Director, American International Industries
Key Takeaways
The combined web and motion strategy increased brand web traffic by 215% and e-commerce conversions by 217%. The Times Square motion pieces generated significant social media buzz, contributing to an 89% increase in social engagement across all four brands.
